Businesses: Learn How You Can Get Involved

Smart Businesses Support Their Future
Your business or employer can dramatically increase the impact of the Syracuse "Live it. Love it. It’s All Here” campaign, while potentially increasing your corporate bottom line now and in the future.

Get a Growing Share of Tomorrow’s Shrinking Talent Pool and Purchasing Power
This campaign is designed to reach and retain younger talent (roughly aged 21-35) in the Greater Syracuse area. This group will continue to grow in importance as both customers and prospective employees….but only if they stay in the area.

Already Well Received
The tagline and logo, Syracuse "Live it. Love it. It's All Here." tested very well in formal research with target 20-somethings in the area.

• 62.7*% of respondents agreed or strongly agreed with the overall look of the logo
• 78.4*% of 20-somethings surveyed agreed or strongly agreed with the tagline
• 51*% agreed or strongly agreed that they wanted to learn more after seeing the logo and tagline and visit www.itsallheresyracuse.com. There they can be become better educated about all that’s important to them and available in the area.

* Based on survey results completed 4/4/06 with a +/- 5% margin of error. For more detail, please contact the Webmaster for this site.

This is a fantastic opportunity to be associated with a positive effort for and about Greater Syracuse. It’s a great way for your business or employer to support a cohesive vision of improving lifestyles and growth for the metropolitan area. Provide potential customers or employees a reason to recognize and prefer your corporate identity compared to your competitors by supporting your community.

How Businesses Can Get Involved
For Free (really!) –

• Use the Syracuse "Live it. Love it. It’s All Here.” logo and itsallheresyracuse.com in your corporate advertising, on your website or in your recruiting material. To download the logo, scroll to the bottom of the page and right click on the image. Select "Save Picture As" from the drop down menu. Use away!
• Print-out and post one or more of the branding campaign posters in your place of business and your favorite stops around town.
• Write a feature for itsallheresyracuse.com’s career section. If you are a growing Syracuse-area employer with career opportunities for entry level or more seasoned candidates, "toot your own horn" here - we encourage self promotion! Be a part of the action and leverage the campaign as a resource to help gain the talent you need to secure your future or educate your current workforce. For more information on writing a feature see the Join the Effort section.
• Encourage your co-workers to volunteer with this campaign and to educate themselves so they can talk-up the area with friends, neighbors and family when old, negative stereotypes rear their ugly heads.

For a Reasonable Sponsorship Cost
There are multiple, flexible sponsorships available for the Syracuse "Live it. Love it. It’s All Here.” campaign, including exposure at “guerilla marketing” events, website, media and creative, and/or sponsorships in conjunction with 40 Below’s next summit. To learn more about a sponsorship opportunity, contact Nichole Wenderlich.